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eZine Name - LOGON Marketing & Advertising and LOGON Investigative Reporting
(each, once a month, every other Monday)
Owners Name - Bobbette Madonna
WebSite URL - http://logonnewzine.com
Subscriber count - 216,915 as of today
Advertising rates - http://tinyurl.com/244hn
http://logonnewzine.com/club/
Specials: http://logonnewzine.com/logon/Ad_Agency-site/index.html
A Copy of your last Issue -
LOGON Newsletter - Memorial Day edition
May 26, 2008
ISSN: 1545-7494
Bobbette Madonna, Publisher
Helena Montana USA
publisher@logonnewzine.com
“I only regret that I have but one life to lose for my country.” — Nathan Hale
EDITORIAL:
Hello LOGON Readers,
Today, Monday, 26 May, is Memorial Day. Please set some time aside in reverence for all those who have served with honor and are now departed. And please join me for a moment of silence at 1500 hours your local time, for remembrance and prayer.
Quote of the week for Memorial Day:
“You’ve probably seen the bumper sticker somewhere along the road. It depicts an American flag, accompanied by the words ‘These colors don’t run.’ I’m always glad to see this because it reminds me of an incident from my confinement in North Vietnam... Then a major in the U.S. Air Force, I had been captured and imprisoned from 1967 to 1973. Our treatment had been frequently brutal. After three years, however, the beatings and torture became less frequent. During the last year, we were allowed outside most days for a couple of minutes to bathe. We showered by drawing water from a concrete tank with a homemade bucket.
One day, as we all stood by the tank, stripped of our clothes, a young naval pilot named Mike Christian found the remnants of a handkerchief in a gutter that ran under the prison wall. Mike managed to sneak the grimy rag into our cell and began fashioning it into a flag... He made red and blue from ground-up roof tiles and tiny amounts of ink and painted the colors onto the cloth with watery rice glue. Using thread from his own blanket and a homemade bamboo needle, he sewed on stars. Early in the morning a few days later, when the guards were not alert, he whispered loudly from the back of our cell, ‘Hey gang, look here!’ He proudly held up this tattered piece of cloth, waving it, as if in a breeze...
When he raised that smudgy fabric, we automatically stood straight and saluted, our chests puffing out, and more than a few eyes had tears... Now, whenever I see the flag, I think of Mike and the morning he first waved that tattered emblem of a nation. It was then, thousands of miles from home in a lonely prison cell that he showed us what it is to be truly free.” — Medal of Honor recipient Leo K. Thorsness
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If you are feeling patriotic, visit the site I go to: http://patriotpost.us/
and for those of you who would like to see my own tribute, visit: http://www.shopmystate.com/logon/Veterans-Day/ - God Bless all who serve and have served our Country.
I have 3 super sponsors for you today. Please consider taking a look at their offers. Thanks a bunch.
Thanks for reading and have a super week.
Send in those questions you have for me. I'm waiting.
Now, on with business...
Your publisher, Bobbette
http://logonnewzine.com
publisher@logonnewzine.com
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WatchDog Report: (I report, you decide)
MySpace wins record payout in case against spammers 'Spam Kings' Wallace and Rines fined maximum amount under federal law. Social networking site MySpace has been awarded a record $230 million in a lawsuit it filed against well-known spammer Sanford Wallace and his partner Walter Rines after the defendants failed to appear in court. http://www.virusbtn.com/news/2008/05_14.xml
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DOJ Busts Up Global Phishing Ring, Charges 38
Law enforcement authorities in two countries on Monday charged 38 people in the U.S. and Romania with taking part in two different phishing-
related fraud schemes that authorities say were tied to organized crime
worldwide. The U.S. Department of Justice and the Prosecutor General of
Romania announced the charges Monday.
http://www.ecommercetimes.com/story/63065.html
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Open Borders Prove "War On Terror" Is Superficial
by Chuck Baldwin -
No, my friends. The real war is not a "war on terror." The real war is a war against constitutional government, personal liberty, and national sovereignty. It is a war against the fundamental principles of America's Founding Fathers, that America should be a friend and trader with all, but engaged in entangling alliances with none. It is a war against the Bill of Rights. It is a war against the Spirit of '76, the spirit that says America is a free and independent country, subservient to no international entity or interest. It is a war against...
http://www.newswithviews.com/baldwin/baldwin450.htm
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A Few Good Articles:
Watch and Be Watched: Online Advertisers Plan to Use Behavioral Targeting
By Michelle Greer
The idea of ads somehow understanding our lifestyles and behavioral patterns sounds kind of creepy at first thought. But according to a survey done by SEMPO, many search engine marketers are all about it.
The survey found that 57% of online advertisers polled were willing to spend more on demographic targeting, such as age and gender. Advertisers, on average, would pay 11% more for both behavioral and demographic targeting. While advertiser interest in behavioral targeting is very strong, actual investment is still low, according to the survey respondents.
How does behavioral targeting work? Ads will track past search behavior in order to deliver the most relevant ads possible. Charter Communications, one of the nation’s largest ISPs, has already planned for a pilot program to gather search behavior to share with ad networks. This program is set to be released next month.
Is behavioral targeting Big Brother-esque, or will targeted ads actually enhance the web browsing experience by providing us only with the ads we would want to see? Kevin Lee, a member of SEMPO’s board of directors and its research committee, is optimistic. “The next best thing to an impression or click from a search result is the ability to serve a highly relevant and targeted graphical or textual ad to a consumer while they are still very interested in their search.”
Although the FTC and others have raised privacy concerns regarding behavioral targeting, advertisers do indeed plan to use them. Some 40% of the respondents said they are not currently targeting or retargeting searchers but they plan to in the next 12 months.
About Michelle Greer
Michelle Greer is an internet marketer/geek out of Austin, Texas. You can find her writings about ecommerce at onlinebusiness.volusion.com and her social networking blog at michellesblog.net.
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Reaping The Podcasting Rewards
By Sharon Housley
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.
Required Equipment
1. A Computer Capable of Recording Audio
2. Recording and Editing Software (RecordForAll Suggested - US$39.00)
3. Podcast Creation Software (FeedForAll Suggested - US$39.00)
4. A Microphone
5. A Recording Location (quiet, without any echo)
Start With A Plan Or Concept
First things first -- you will need to decide on the podcast's content and format. What types of content will the podcast show contain? How long will each broadcast be? How frequently will new podcasts be available? The general format of the show will shape future podcasts, so a fair amount of thought should be given to the show's format. You must also determine what the approximate length of each show and show segment will be. Listeners will come to expect a certain format and time commitment. Create an outline that will dictate the format and segment lengths. If you are going to use audio advertisements in the podcasts, be sure to include them in your format outline.
The Actual Recording
The first show will be part of the educational process, and likely won't be perfect. But there are a couple of the obvious things that you should plan on doing from the beginning, such as: The recording should be done in a quiet place. And record the show segments in "chunks" rather than trying to stream everything all together -- this will make the editing process much easier.
Edit And Add Transitions
Edit each audio file to remove extraneous words, noise, long gaps or silence. Add transitional effects between podcast segments. To make the show sound more professional, introduce the show with a podsafe music clip, which can also be overlaid easily into each section. Audio recording and editing software will make building your show easy.
Create A Feed And Upload
Once you have completed the editing of the podcast audio file, save it as an MP3 file, upload it to the web, and then use podcast creation software to create an RSS feed. The link to the audio file will be included in the enclosure field of the RSS feed's first item. Use the RSS feed's Item Title and Description fields to describe the show. Use keywords related to the audio content in the description of the RSS feed. You may also want to include a text transcript of the show to give listeners a better sense of what the show will cover.
Promote The Podcast
Promote your new show to the masses. Submit the podcast to the various online podcast directories and podcast search engines. Include a page on your website that includes information about the show, and how to subscribe to it. Make it easy for interested parties to find information about the podcast.
Analyze
Analyze the podcast's popularity by viewing web logs or other podcast tracking data. Continually monitor the podcast's popularity, and determine whether subscriptions are increasing or decreasing. Pay attention to which topics attracted the most attention, and consider doing follow-up and related segments that pertain to the more popular shows.
Communicate With Listeners
Setup a forum, blog, or email feedback form to communicate with listeners. Allow your subscribers to comment on your show and provide feedback about what they liked and didn't like. Build and improve your show based on the feedback you receive.
Podcasting is a viable and interesting new method of communication. Use podcasting to boost your company to the forefront of your industry. Leveraging this powerful communication tool will give you a leg up on the competition.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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Super Places to go and Great Newsletters to Read:
Carmella Leo is the CEO/publisher of Mini-Marketer Enterprises.
Web site: http://www.mini-marketer.com
Ad Xpressions: http://www.mini-marketer.com/newsletter
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