|
eZine Name : Success Promotions' Internet Marketing Ezine
Owners Name. Shannan Hearne
WebSite URL. http://www.SuccessPromotions.com
Subscriber count. 957
Advertising rates. $25 per classified ad to run in 3 issues
A Copy of your last Issue.
NEWSLETTER
Success Promotions' Internet Marketing Ezine - visit us online at
http://www.SuccessPromotions.com
***
TOP SPONSOR:
Cna you really make money with jerky? You betcha!
http://www.beefdrams.jerkydirect.com
************************
The Easy Way To Build Your Work From Home Internet Business
You can never become good at anything without practice and
sacrificing something. The people who make the most money
online are the ones who have at one time put in a
tremendous amount of effort. But that is usually not
enough, however.
You also have to know what you're doing. In this article we
want to discuss a easy Internet marketing strategy that you
can use to build your own work from home Internet business.
One of the fastest ways to make contacts in an internet
business is to participate in discussion boards. This is
known as forum marketing and it doesn't take any particular
skill other than knowing how to follow the rules and being
consistent at it. One thing it does take though is
establishing credibility.
Discussion boards are great because all the people that are
there have the same common interest as you.They might be
trying to learn something, or they may just be trying to
socialize a little bit. The key is that these are people
who should be in your target market.
Most discussion boards will allow you to place a link to
your website and your signature file. You can hyperlink
back to your website for the keyword that you want to
target and get some search engine benefits as well.
If you're not allowed to do that in your signature file you
can either look for discussion forums, who will allow you
to do that, or you can just create your user profile where
people can learn more about you there.
Most discussion forums will not allow you to promote your
specific business in the discussion itself. This is good
because it keeps all of the posts from becoming nothing but
ads for everyone's products
You can increase your credibility by just going in posting
valuable information that people learn by. When they see
that you are an expert at what you're talking about the
natural thing is for them to click on your signature file
link leading to your website and they go and visit it/
There are full-time Internet marketers today who do nothing
more than hang out in discussion forums and build their
business by participating. All this does is cost you time
and you have no out of pocket expense. But the rewards are
huge.
If you have a work from home Internet business that you
want to promote then you need to be in Internet marketing
forums where people can find it. Then get started
participating in the discussions. You'll soon be on your
way to making money the easy way.
----------------------------------------------------
Mark Molina invites you to visit his reverse funnel system
website to learn how you can start and run your own
successful home business today. If making money by plugging
into the right team for success appeals to you please click
here now:
http://reversefunnelmadness.com/
*****************
"Collect your FIRST check tonight!!!"
All you have to do is join... and get paid!
Nothing like this exists anywhere!
http://welcome.lawnchairmillionaire.com
***
Make Money Online, Build Residual Income.
Look at our home based business.
We will show you how to succeed.
http://www.businessplanforyou.com
***
Cashlagoon Needs Workers! We are looking for people
to try products, do short surveys and register at sites for free.
You will not get rich, but you can make decent money
everyday.Tell friends and earn more!Use earnings to pay
for gas, a meal, paying a bill and more.We pay within 24
hours of requesting your payment.Get started today.
http://cashlagoonpays.blogspot.com/.
*********************
Your Small Business's Search Engine Ranking Emergency
Sirens blare. Ambulance lights flash. The paramedics jump
out and attend to the things that they need to do to
stabilize the patient. They check pulse and breath,
administer CPR, minimize the bleeding, and brace the neck.
Then they load the victim onto a gurney and rush back down
the road to the hospital, where the doctors can really fix
the problem.
No one wants an emergency-but if you've got one on your
hands, it's good to know the steps to take to "stabilize
the patient." If your small business emergency is that your
website isn't showing up on the search engines, there a
couple of steps you can take right now.
You just have to check 2 things to perform Search Engine
CPR on your site:
1. That the search engines know about you.
This step is simple. Just go to Google or Yahoo and type in
your business name. If that doesn't turn your site up, then
try typing in your URL.
If neither search results in your business showing up, then
it means that the search engines haven't found or indexed
your site yet. In all likelihood, the source of this
problem could be that your site hasn't been up long enough.
The search engine's robots have a long list of sites to
visit, and they just might not have had a chance to get to
yours yet. If you just launched your site, it can take up
to 9 months for them to come visit you.
If this is your emergency, you can "light a fire" under the
search engines by visiting them and submitting your site to
their to-do list. Look for their "Submit Your Site"
options-all the major search engines offer this option.
This will ensure that they have your site on their lists
and that they'll stop by sooner rather than later.
2. That your site is using title tags effectively.
Do you ever wonder why some sites display a bunch of text
at the top of your Internet Explorer or Firefox window
instead of just the company name? The text in that area is
controlled by your title tags, and people put all of that
text in those tags because the search engines really notice
them. The engines give that text a lot of weight when they
decide where to rank your site.
So, if you pull up your website, and your business name or
page name is all that's up at the top of the browser
window, you aren't using your title tags as effectively as
you could.
Go back to these tags and re-write them to include keywords
that relate to your business. For example, if you're a pet
sitter, your title tags might say "Happy Wags Pet Sitting |
Watching dogs, cats, rabbits, guinea pigs, turtles and even
goldfish in the San Francisco Bay Area." That gets many
more keywords into this valuable real estate.
Once your tags are rewritten, you can add them to the title
tags in your HTML, or if you don't know how, just ask your
web designer or coder to do it for you. It shouldn't take
long, and it will pay off in a big way!
After you get your website out of emergency status with
these two basic CPR steps, you'll be able to step back and
plan to improve your site's ranking instead. And that plan
will enable you to fix the problem and really get noticed
by the search engines instead of just stabilizing it
temporarily.
----------------------------------------------------
Erin Ferree is a brand identity designer who creates big
visibility for small businesses. As the owner of elf
design, Erin is passionate about helping her clients stand
out in front of their competition and attract more clients.
One of the best ways to do that is with Search Engine
Optimization, which you can learn about in her eLearning
product, Raise Your Ranking, which is available at
http://www.howtoraiseyourranking.com .
*******************
REAL MONEY REAL FAST REALLY!!
If you're tired of just scraping by and want to be
free of financial worries...YOU NEED TO SEE THIS!!
No Selling..No Explaining..No Convincing!!
I will personally help you every step of the way!!
Do this for you and your family!!! THIS IS FOR REAL!!!
GO TO: http://www.overnightcashtoday.com
***
Sick of work? I was too! That's why I made the choice
to find a system to generate income whilst I enjoy the lifestyle
I've always wanted. Now I surf, play golf and spend time
with my friends and family. You can to! It's EASY.
Our step by step coaching program allows you to achieve
results - fast. Do yourself a favour - START TODAY!
http://www.incomesystemsthatwork.com
***
Access basic and advanced SEO self study courses
with weekly instructional chats and live Webinars
with leading search engine marketing professionals.
-Over 1000 pages of detailed strategies and archives.
-Updated regularly with the freshest research.
-Membership is only $49 per month.
http://www.SEW-WRC.com
**************
Advertising :The Key To Traffic
Every business needs customers. More traffic equals more
people to sell your products to.
Traffic is the absolute cornerstone of successful marketing.
But as with any business, not everyone who comes into your
internet store will make a purchase.
Obviously however, the greater of number who do come in to
browse your merchandise, the greater the number of people
who will buy your products.
This is the simple premise by which all successful
businesses succeed, because only a small percentage of the
traffic actually buys.
The key is to get large enough amounts of traffic so that
the small percentage of actual buyers will be enough to
provide a profit after the overhead is paid for.
Most big companies rely on generating traffic of many
thousands a day while only ten to fifteen percent or so
actually buys. That small percentage is enough to provide
them with good profit and to pay for the advertising.
In generating traffic, advertising is the key. The more
people who know your site exists; the more people will go
to your site. That makes sense doesn't it?
There are ways to get advertising for free, however, they
generally do not generate the same volume as paid
advertising. That is why all large successful businesses
are willing to invest thousands of dollars in advertising
with advertising agencies.
Paid advertisements (pay per click) for the internet
include advertising by Google and Yahoo etc.
These kinds of sites have the capacity to get your ads out
to thousands of people daily.
This is by no means a plug for any one site, but simply a
statement of fact that buying ads is a profitable means of
getting your product in front of a huge number of clients
daily.
When you pay for your advertisements, you're basically
buying traffic, and while it may not sound like the best
business decision, paid advertisement generally provides a
constant flow of traffic to your site.
You can have a profitable day every day, either in terms of
sales or opt in subscribers. In addition, you have the
ability to tweak and change your ads daily to increase
customer response, as well as easily track your results.
You can set up several different ads and do split tests to
discover the optimum set up. This can all be done very
quickly and easily.
So whether the money you spend in paying for your traffic
brings direct sales or subscribers, it will be worthwhile.
Remember this, every shopper who visits your store without
buying is now aware of your existence, and he'll likely
revisit if you send him a few advertisement brochures via
your auto responder.
Later on we'll discuss the various methods of free
advertising available and explore them.
----------------------------------------------------
Arlin Audrain dedicated to helping take the struggle out of
internet marketing
http://www.makesyouthewinner.com
******************
Lock In Your Position Before We Open The Flood
Gates With..."Streamline Magic". We Want You To
Get Paid Immediately, By Placing People Reading
This Ad Below You. Get The Details Now At:
http://www.BuildStreamlineProfits.com
***
Internet's Best Email Advertisement.
http://www.clickaudit.com/goto/?101698
Program is highly targeted to persons
Seeking information on business opportunities,
working from home, and investment opportunities.
A low cost lifetime membership.
***
After years of research, development, and testing Lawn
Chair Millionaire was born. Everything you will find
here represents ways that the elite turn their money
into extreme wealth. What's so exciting is that we
have developed or found alternative routes for
everyone to get involved without all the risk!
http://www.best.lawnchairmillionaire.com
*******************
How to Bring Customers Back to Your Shoppingcart and Boost Your
Profits
On a test site, we found that prior to its redesign, 65% of
the customers who reached our shopping cart abandoned it.
We managed to reduce the abandonment rate by redesigning
the cart over a testing period of 5 months.
But still, as many as 50% of our customers were not
completing the checkout process. Rather than let them go
altogether, we attempted to reach out to them one final
time.
And as a result, we managed to lure back 4.5% of runaway
customers to complete their purchase. It was a novel idea
at its time and it continues to work!
Here's what we do...
First, we ask customers to provide only their first name,
email address, and shipping country on Step 1 of our
two-step checkout process. We ask for country because we
want to show the total price, including the cost of
shipping, upfront. When the customer selects a country, the
shipping price gets automatically updated underneath the
product cost.
The customer can then click on their preferred payment
method to complete the checkout process. In this next step
they are asked to provide the rest of their details
including their shipping address and billing information.
We are careful not to ask for too much personal information
and get only what is absolutely necessary.
Between these two steps, something interesting is happening
in the background. We keep track of the customer's first
name and email address submitted during Step 1. If they
arrive at Step 2 and then abandon the cart, we still have
their email address and first name captured.
If the purchase is not completed within 3 hours, the
customer is sent a personalized email by our autoresponder
reminding them of their incomplete purchase.
The email politely asks if we could help them complete
their order, as well as clarifies some common
misconceptions about the product and fears about ordering
online. We also provide a link back to the shopping cart
for them to complete their order. Thanks to this simple
email, our sales jumped by 4.5%.
Sending this email makes customers feel reassured and more
confident about their purchase, and it helps our bottom
line without any additional expenditures. With this email
we attempt to answer the customer's questions in a
friendly, personalized manner.
We picked 6 questions to answer. In our case, we identified
these 6 questions simply by speaking to our customer
support reps and noting the most commonly asked questions
they had been receiving from customers.
This is a path we strongly recommend. Speak to your
customer support reps and identify the most commonly asked
questions and problems associated with your site's ordering
process. Then aim to address them in your email message.
Another strategy to use in your "What Went Wrong?" email is
to offer the customer a coupon. For example, they could get
10% off if they complete their order. It is well worth
testing such promotions with your customer base. A good
tool that enables you to respond to uncompleted purchases
is an autoresponder system.
Remember, just because people abandon your shopping cart
does not mean that you have lost the sale. With a little
bit of extra effort, you can lure them back to complete
their purchase and substantially increase your profits.
----------------------------------------------------
Bjorn Brands is a successful enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
*********************
*Don't Build Your Business the "Old School Way" ...
Learn How to Build with Synergy and Teamwork!
Proven products (established 50 yr business) and #1 *
*growth organization in the U.S. Don't wait, get your spot now.
*
*http://www.healthynwealthy.us* <http://www.healthynwealthy.us/>
***
This Might Prevent You From Sleeping Tonight...
How about you sit back and watch me build your
downline for you with the most stable network
company in existence today? Earn even if you don't
sponsor anyone yourself! Give me just 30 days
and see it happening. Learn more here:
http://www.1automationwiz.com/app/?af=768452
***
A Unique Business Resource and Opportunity Center.
You can use all the tools and resources you get
To promote any opportunity you choose.
What are you waiting for? Join Today!
http://www.ad-alyzer.com/727/508080302408
*******************
The Big Google PageRank Slap - Perception Is Everything
Recently Google did a major PageRank update where a lot of
sites were downgraded. Many experts believe this PageRank
update was Google's response to link selling - sites which
sell links lost points in their PageRank.
Google measures all web pages on a scale of importance from
0 to 10, which is shown in a small green pixel bar on
browsers carrying the Google Toolbar. PageRank is
"supposedly" measured by the number of backlinks to your
site.
Online democracy in action, a link is a vote for your site.
The more votes you have the higher your site is ranked. At
least that's how it was supposed to work until a lot of
high PR sites started selling links and put a monkey wrench
into the whole system.
The latest update may be a smart move on Google's part to
curtail this practice; who's going to buy a link from a PR2
or even a PR4 site? Besides this could be more than a
warning that your site will go down even further if you
continue to sell links.
Now this is more of a cosmetic change in PageRank than a
real change in your true rankings in Google. Just because
your PR goes down doesn't mean your keyword rankings or
traffic from Google also goes down.
I saw some of my sites go up, some stayed the same, but my
major site took a big hit - falling from PR6 to PR4. This
was more of a devastating blow than I expected mainly for
psychological reasons than actual consequences. After years
of building the best content you can muster and constantly
getting quality one-way links, to see that PageRank drop
was very disappointing and hits to the core of your online
work.
I have been around for a while so I have experienced many
Google Updates - anyone remember the Florida Update? I also
keep my ears peeled to discussions of the latest updates in
Webmasterworld and Stompernet, and I even read Matt Cutts
when I get real nervous... so I knew not to panic just
because of the sudden drop in PageRank.
I also knew what most of the SEO experts were saying was
true because my major keywords stayed the same and my
Google traffic actually went up. But that's little comfort
when you're talking about Google; you immediately go into
overdrive and try to figure out where you went wrong. What
caused the drop - because whether PageRank is meaningless
or not, you're still going in the wrong direction.
I saw many of my competitors drop too, but many stayed the
same and even a few increased in PageRank. What are they
doing right; what am I doing wrong? I don't sell links but
does Google think I am selling links was my main concern? I
even moved one external link from my main page to another
part of my site, just in case Google is mistaking that as a
paid link.
Welcome to webmaster's paranoid hell!
For SEO reasons I have very few external links on my main
page. Can't see why Google downgraded my main site. I have
been at PR6 for years.
Herein lies my main beef, with Google you never really know
where you stand; you are constantly walking on eggshells.
No matter how good your content or your site is - one
misstep and you could be in the doghouse. All your hard
work can be taken away in a heartbeat.
It wouldn't matter so much if it was one of the other two
major search engines downgrading your site but this is
Google.
Free organic traffic from Google is vital to any online
site or business. I would take traffic from Google over any
other source of traffic on the web, except for traffic
coming from my articles on other sites, and even that
traffic probably originated from a search in Google.
Google and Google PageRank have always been important to me
- that's one of the reasons a sudden large drop causes so
much concern. There's another important reason Google
PageRank is important to me.
Most SEO experts mistakenly believe PageRank is meaningless
because Google is not giving us the true ranking of any
site or revealing all the backlinks, which is supposedly
one of the major factors in how Google ranks sites. While
this fact is obviously true, it has caused many to jump to
another conclusion.
Because Google is not giving us the real ranking, many
webmasters have dismissed PageRank as a vital element in
their sites. Don't make the same mistake.
Google PageRank is extremely important if you're doing
business on the web. The higher PR you have, the better.
But it has nothing to do with keyword rankings or first
page SERPs.
What many SEO experts fail to realize (not really their
business) is the whole "perceived" value of PageRank.
Google, hate it or love it, has become the most respected
company on the web in the eyes of the majority of the web's
users. It carries enormous weight and prestige. The
"perceived" value of a high PR7 or PR8 is extremely
valuable.
We are not talking about link selling; we are talking about
how a perspective business partner or customer will treat
your site or business.
Say you have two identical sites you want to do business
with online and you discover one is a Google PR2 site and
the other is a Google PR8 site - which one would you choose
to do business with? Honestly?
From first-hand experience, I know any online company or
marketer will get more business offers and be offered more
partnerships/joint ventures if you have a high Google PR
site than a low one. It will make a difference to your
bottom line.
PageRank is important. PageRank has meaning. Even if it has
little bearing on your SERPs rankings or Google traffic,
PageRank can greatly influence the success of your online
site or venture. Don't ignore or dismiss PageRank as a
meaningless relic that didn't quite work out as Google had
planned for it in the first place.
High PageRank will always be valuable.
The day Google gives its own site a PageRank of PR1 or PR2
instead of the current PR10 - that's the day you can
dismiss PageRank as truly meaningless.
----------------------------------------------------
The author is a full-time online marketer who has numerous
websites, including two sites on Internet marketing. For
the latest web marketing tools try:
http://www.bizwaremagic.com
For the latest Internet Marketing Strategies Go here:
http://www.marketingtoolguide.com
2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
*****************
That's all for today, folks. Now let's go make some money!
Shannan Hearne
http://www.SuccessPromotions.com
|
